Diva Plum

A velvet-smooth lip mousse with weightless, full pigment, true matte color, cushioned, comfortable wear, and a smoothing lip finish.

WHAT IT IS

  Velvet Matte Liquid Lipstick is a velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear, and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand.

WHY YOU'LL LOVE IT

A soft but powerful, comfortable formula that delivers explosive, long-lasting color and up to 8 hours of hydration in just one swipe. Discover a vegan, long-lasting lipstick with intense color and matte texture that won’t crack, fade, or bleed. This formula has a blurring effect for an intensely pigmented look to provide perfectly smooth-looking lips. The applicator shapes effortlessly hugs the curve of your lips to make for an easy application.

Clinical Results: In a satisfaction survey of 160 volunteers:
- 91% of women said this lipstick’s color was intense
- 91% of women said this lipstick was comfortable
- 87% of women said this lipstick was highly pigmented

HOW TO USE

Suggested Usage:
-Using the point of the wand, trace cupid’s bow to center lip shape and line outer edges.
-Gently swipe flat paddle edge of wand across lips in one smooth gesture for full-pigment, true matte, soft-focus color.

Recycling Instructions:
-Upon unboxing, flatten the unit carton and place in the recycling bin. 
-Once you’ve finished the product, remove and discard the cap and then recycle the box and plastic tube.

INGREDIENTS

Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Silk Powder/Serica/Poudre De Soie, Tribehenin, Polyglyceryl-2 Triisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Vp/Hexadecene Copolymer, Diisostearyl Malate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Sorbitan Sesquiisisterate, Triethoxycaprylylsilane, Polyglyceryl-2 Diisostearate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 6 Lake (Ci 15850).